Campaigns – Simple Opt-In

Some call them ‘ads’, others say ‘offers’, and we call them ‘campaigns’ – but all of these industry terms are 100% synonymous.

Our Simple Opt-In (SOI) leads are highly engaged, generated in real-time, and are extremely hot consumers who expect to be contacted by you. SOI campaigns are ideal for expanding your email lists, call center campaigns and direct mail efforts. Our average open rates are +20%.

In order to create a campaign on the Zeeto Ad Network, you’ll need the following: a creative, an active Bid amount, lead delivery as well as suppression details.

What do I need in order to create a new campaign?

  1. Start by picking your campaign type, choose from Simple Opt-In or Simple Opt-In (Phone). The type of campaign you pick will depend on how you plan on contacting leads, either via email or phone.
  2. Name your campaign
  3. Select a rate type
    Note: Cost Per Lead is the only rate type currently available
  4. Select at least one vertical
    Note: While verticals are required, they will not impact your campaign
  5. Select what information you want to collect from visitors
    1. Email
    2. Phone
      Note: You can only collect phone numbers if you are running a Simple Opt-In (Phone) campaign. Gotta stay TCPA compliant.
    3. Physical Address
    4. Name
  6. Control how often a visitor sees your ad with Visitor De-deuplication
    1. Frequency cap; Control how many times a visitor can see your ad over a period of time.
    2. Conversion limit; Set the number of times a visitor can convert on your ad over a period of time.
  7. Decide if you want to validate visitor emails with a third party.
  8. Set a daily budget and any other optional budgets
    Note: Leaving daily budget at $0.00 is the same as having an unlimited budget.
  9. Set your campaign schedule
    1. Choose to have it run all day/every day
    2. Build a custom schedule by choosing the days and hours your campaign will run
  10. Double check your work, make sure everything looks good, then click ‘Save’.

To launch my campaign:

  1. One creative is mandatory
  2. An active Bid
  3. Lead Delivery (optional)
  4. Suppression (optional)
  5. Select ‘Active’ on the campaign Tab