Monetization

The power to produce revenue is completely in your hands. No pressure, we promise!  You can now control your placement experience, and whether your visitors will be able to skip questions or not. You can also test multiple monetization controls for a placement at the same time to determine the optimal experience for your visitors.

How do I create a monetization?

1.  Name your monetization strategy. Make it descriptive and unique so you and other people from your company will know exactly what your monetization strategy is.

2.  Describe your monetization strategy. Make it memorable and meaningful. Use identifying information like the maximum number of questions set and the campaign types you’ve allowed. 

3. Decide on the maximum number of questions a visitor will be shown on a visit. The more questions we ask, the better we know your visitors, the greater chance we have to present relevant campaigns, therefore the more revenue we can realize.

4. To skip or not to skip, that is the question! Decide if you want to allow your visitors to skip questions.
NOTE: If you allow your visitors to skip you may not get the chance to monetize them. 

5. Choose which campaign types can be shown during a visit. For more information on the unique qualities of each campaign type click here.

6. Allow Postal Feed? Would you like to earn revenue from the data gathered from your placement? Zeeto will securely deliver your visitor’s mailing addresses to postal list brokers. NOTE: When your visitors sent a postal campaign you will be sent a check.

7. Save. With your monetization strategy set up, it’s time to flip the switch, turn it on, and watch the money start rolling in!

Campaign Types

Simple Opt-in (Email)

This campaign type is great for advertisers who are looking to beef up their newsletter email list. We’ve seen an average open rate of +20%.

Required visitor attributes you must provide Zeeto with:
-Email

Campaign rate type:
-CPL — Cost per Lead

Customizations advertisers can make:
-Headline text
-Body text
-Image creative (120x60px)

Simple Opt-in (Phone)

If an advertiser is looking to run a call center campaign that generates exclusively hot leads than this is the campaign type for them!

Required visitor attributes you must provide Zeeto with:
-First name
-Phone

Campaign rate type:
-CPL — Cost per Lead

Customizations advertisers can make:
-Headline text
-Body text
-Image creative (120x60px)

Link Out

This campaign type keeps things simple and straight to the point. When a visitor clicks on the campaign creative, BAM a new tab opens and they’re taken to a landing page (approved by Zeeto). Using our highly targeted question model we’ve seen CTRs as high as 80%.

Required visitor attributes you must provide Zeeto with:
-Nothing is required

Campaign rate type:
-CPL — Cost per Lead
-CPA — Cost per Acquisition

Customizations advertisers can make:
-Large display ad
-Max size of 940 x 400px
-Opens a new tab landing page (must be approved by Zeeto)

Implicit Postal

This campaign is an easy revenue generator that is used by advertisers who want to run a postal marketing campaign. Postal campaigns have been known to instills an emotional connection between brands and customers. Advertisers buy real-time generated leads that meet their specified criteria. This campaign type is special in the sense that leads are implicitly generated as visitors answer questions. There will not be a creative displayed to the visitor.

Required visitor attributes you must provide Zeeto with:
-Nothing is required

Campaign rate type:
-CPL — Cost per Lead

Customizations advertisers can make:
-None