For starters, signing up and using Zeeto is completely free! Once you’re all signed up and ready to go, you buy the number of leads you need and spend as much as you want.
That said, even if there’s no minimum spend required, you have to commit some budget to get the campaign out of ‘learning mode’ and allow it to hit stride with those initial model learnings.
Getting live on ZAN is easy. Just gather some details about your target market, the creatives you want the visitor to see, the landing page URL/Lead Delivery information, and the bid/budget you want to spend.
For Click-to-Call, have the phone number ready, and for MobileApp Install, provide the direct app store download link.
If you’re using pre-ping, you'll need a .csv file or the URL to your database.
For sure! Our client success team is keen to help your campaigns be a success. You can reach us via Slack in your Private channel Monday to Friday, from 8am to 5 pm PST.
ZAN gives you the flexibility to run various types of campaigns tailored to your goals. With Linkout campaigns, you can drive visitors directly from our traffic sources to your landing page or website. If you’re looking to gather contact information, you can run Simple Opt-In Email campaigns to collect email addresses, or Simple Opt-In Phone campaigns to obtain phone numbers from your audience.
We’ve also recently introduced two exciting options: Click-to-Call campaigns, which allow potential customers to instantly connect with your call center by preloading the desired phone number into their mobile device, and Mobile App Install campaigns, designed to promote your app to the right audience for higher download rates. Learn more about ZAN’s campaign types here.
You control who sees your ads by targeting your ideal audience in the “Bids” tab of your campaign. Here, you can define the basic demographic traits of your perfect lead, and go even further by adding Attributes that align with your campaign’s topics, as well as the behaviors and preferences of your audience
Just like an auction house, the Zeeto Ad Network (ZAN) puts you head-to-head with other advertisers, determining who will win every impression for every visitor. A main KPI for this process is your bid amount. What really sets Zeeto apart is how our bidding system works; along with general demographic info, ZAN lets you bid on customers with specific attributes such as “likes to travel” or “has Diabetes.”
Learn about Targeting in ZAN in our video “How to target and bid on your ideal audience in Zeeto”, or follow our step by step demo tutorial right here.
Zeeto asks about 2million questions per day to dig into who potential customers really are. Say you have an ad for bagels, we ask questions like “Do you enjoy breakfast foods?” or “Are you gluten free?“. This lets you bid on the breakfast lovers, and pass on the gluten free folks.
Your ads are displayed on our properties located on the Network Tab—sites that attract visitors who then follow a path of questions, helping us identify those most likely to be interested in your offer.
Some of our key properties include:
And we’re always expanding, with new sites regularly joining our network!
None of our sites are “rewards sites” that require visitors to complete actions to receive a reward. If someone comes looking for a sample, they can get it without needing to opt into anything on our path. The redemption process is the same for every visitor who visits the site. This approach enhances the customer experience and increases the likelihood of people coming back.
Before we start optimizing, make sure there is enough campaign data to make solid decisions. We can help analyze Quality files to determine what we look at first to make the most impact. Some important places to focus are: bids and targeting (age, gender, and location), attribute selection and creative testing.
When it comes to creatives, ensure you have a version tailored for each device, and remember to split test different ideas. It’s crucial that the message is clear, call to action is strong, and imagery matches the audience you’re targeting.
For more insights on boosting your campaigns, check out our video: 5 Tips to Get Higher Volume.
