Unlike our Exclusive Phone campaigns (where you get one-to-one exclusivity with each lead), this new format allows up to three advertisers to be featured in a single offer vertical.
When a consumer opts in, they agree to receive calls from multiple buyers about a service or product, creating more opportunities for choice and engagement. That means lower acquisition costs, better efficiency, and more leads—faster.
Learn how to create a Non-Exclusive SOI Phone campaign with our demo tutorial, or follow the next steps:
Step 1: Go to your “Campaigns” tab. Once in there, click on the “Add Campaign” blue button. If it’s your first campaign, you’ll find the button at the center of the site; if you are creating a new campaign, you’ll see it at the top left corner of your screen.
Step 2: To choose Click-to-Call Campaign Type, simply click the “Select” button located next to it.
Step 3: After choosing the Campaign Type, you’ll get to the basic setup screen where you will find five different sections:
1. Settings section:
Here is where to input the most basic information about your campaign:
• Campaign Name: Give a recognizable name to your campaign, make sure it’s clear what it is about, so it’s easier to locate in the future.
• Rate Type: If you are building a Link Out campaign, open the dropdown menu and select “CPC”, if it is a Simple Opt-In Email or Phone campaign, select “CPL”.
• Auto Optimized Bidding: Leave as is, so your bids are always the ones you choose.
• Vertical: Select from a wide range of industries, depending on what fits your campaign better. You can choose more than one vertical by simply clicking on “Add another”.
2. Visitor Rules section:
Setup your preferences according to the amount of times you want visitors to see your ads and convert.
• Impression Limit: Tell ZAN the maximum number of times a visitor can view your campaign. You have the option to allow unlimited views by selecting “No Limit”, ensure they see your campaign only once by choosing “Once per lifetime”, or enable periodic viewing by selecting the third option in the panel and specifying the number of days between each viewing.
• Conversion Limit: Set the maximum number of conversions a visitor can make on your campaign. Choose to allow unlimited conversions by selecting “No Limit”, ensure they convert only once regardless of how many times they view your ads with “Once per lifetime”option,
or let them convert multiple times by specifying the number of days between each conversion.
• Device: Choose the devices where you want your campaigns to be displayed. If you wish for visitors using any operating system to see your ads, select “All Devices”. For a more targeted approach, opt for “Only show it on specific devices”, which allows you to decide whether to display them exclusively on Android or iPhone devices.
3. Location section:
Keep this section in its default settings. If you want to target specific States or ZIP codes instead of everyone in the United States, you don’t need to configure it here; you’ll be able to make the necessary adjustments in the Bids tab of the campaign.
4. Budget section:
Establish here the budget for your campaign. It’s crucial to set a Daily Budget; keep in mind that setting very low budgets may result in your campaigns reaching their cap early in the day, leading to the loss of valuable leads.
Additionally, you have the option to set a top Monthly or Lifetime budget, although it’s not mandatory for running the campaign.
Furthermore, you can specify an Hourly budget, which may help evenly distribute your leads throughout the day or month. However, be mindful that it could also lead to missed opportunities during peak traffic hours.
5. Schedule section:
Specify the timeframe for your campaign to be active.
• Start date: If you wish for your campaign to start immediately after its setup, keep this field in its default configuration. Conversely, if you prefer the campaign to launch on a future date, select the desired date from the calendar after clicking the field.
• End date: If you have a specific date in mind for your campaign to finish, click the field and choose the date from the calendar. Alternatively, if you intend to run the campaign continuously and halt it manually at a later time, leave the field at its default setting.
• Day and Time: To display the campaign to visitors continuously, keep the “All day/Everyday” option selected. If you prefer to show it only during specific hours of the day, choose “Custom Days and Times”. and simply select the hours during which you want your campaign to be active in the weekly graphic display; blue squares indicate the active time for your campaign.
• Blackout Ranges: If there are any specific days in which you don’t want your campaign to run, for example, a holiday, you can click on the “Add Blackout Range” button and set one or more blackout ranges to override your usual schedule.
After completing this setup, click the green “Save” button.
Once your new campaign is created, you’ll see different tabs in the ZAN panel. The first one is the Overview tab, which is the overall dashboard for each Campaign. It shows specific KPIs which we believe drive the success of a campaign:
• Total Impressions
• Overall Cost
• eCPM
These KPIs can be pulled by date using the date widget in the right-hand corner of ZAN.
The key stats on this page can also be broken down into several levels of granularity:
• 5 Minute granularity (only appears when using a single-day date range)
• 1 Hour granularity (can be pulled anytime)
• 1 Day granularity (only appears when using a date range with more than one day selected)
Creatives: On Non-Exlcusive SOI Phone Campaigns, creatives are chosen from a defined set of prebuild creatives - this allow us to have more data faster and optimize Opt-In rates per creative
Attributes: Yo'ull only be able to choose from a curated set of Attributes, chosen by our team based on best performance per vertical - this will also allow to drive in more data and optimize leads' quality.
First off you need to make sure you’ve added the following items to your campaign before you can change your campaigns status from ‘Paused’ to ‘Active’.
