Creatives are the message your audience will see and interact with, so it’s important to make them as effective as possible for driving conversions.
First, it’s essential to know that in ZAN we have two types of creatives: Text-based and Image-based.
Best Practices for Text-based Creatives:
Images: Since this is just a small illustrative image (120 x 60 pixels), keep it simple. You can use PNG, JPG, GIF, and Animated GIF files, but make sure they’re under 200 KB in size.
Headlines: Your headline is the most eye-catching text element, so it needs to be clear, concise, and compelling. A great strategy is to use question-based headlines that emphasize the benefits of opting into your campaign. You can even go a step further and ask questions that lead to a “YES!” from your audience. For example: “Ready to SAVE up to 70% on air travel for your next vacation?” or “Craving delicious and healthy meals?”
Body: Encourage your audience to take action with clear, direct Calls to Action (CTA). For instance: “Click Yes NOW” followed by more details about your campaign. Example: “Click Yes NOW to sign up for our weekly email deals and start saving today!” Always keep the copy clear and concise.
Best Practices for Image-based Creatives:
First things first: make sure you're using the correct creative size based on the type of campaign you're running.
Now that you know the correct size for your graphic file, keep these tips in mind while designing your images:
Background: Make sure your imagery is relevant and doesn’t distract from your message. Always aim for strong contrast between the background, your text, and your CTA to ensure everything stands out.
Copy: Keep your text brief and to the point. Choose a clear, easy-to-read font and ensure it contrasts well with the background. Use enticing phrases that motivate visitors to click through. Think about your audience’s pain points and address them in your copy. Ask questions to engage curiosity. If you have statistical data, don’t hesitate to use it—headlines with stats are often more effective.
Call to Action (CTA): Keep your CTA short, powerful, and action-driven. Examples include “Click Here,” “Click Yes,” “Learn More,” “Click YES Below,” “Call Now,” or “Click Call Now.” Make sure to include bright, eye-catching buttons.
Animated GIFs: Adding movement can boost engagement. Use animated elements like CTA buttons, icons, or even the background to grab attention—GIFs are a great way to add this dynamic touch.
Learn more about how to setup your creatives with our step-by-step guides:
