Creative Best Practices
ZAN allows you to add multiple creatives to a campaign so you can iterate towards the highest performing creative possible. Following some of these best practice tips will get you on your way to success!
Link Out Creatives
Design
Imagery
- An image can be worth a thousand words. Make sure your imagery is relevant and doesn’t take away from your messaging.
Messaging
- Keep your message clean and concise by including a headline and sub-head informing visitors why they should be interested in your campaign.
- Accessibility matters. Make sure your text is legible. Be sure your text has enough contrast from your background. If all else fails, make it pop!
Call to Action
- Be sure to include a button on your creative to improve conversions. (Ex. Click Here, Learn More, Find Out More, etc.)
- Taste the rainbow! Bright colored buttons can also improve click-through.
Device Optimization
Although, an “All Device” option is available for creatives, it’s highly recommended that you target your creatives by desktop and mobile. This will enable each creative to be optimized for the device it will display on. Simply resizing creatives is NOT ideal for messaging and button legibility. Make every click count!
There are three creative types available: All Devices, Desktop, and Mobile. Available image size options are dependent on your creative type selection:
All Devices
- ZAN Custom: 700×400 px (Recommended – This aspect ratio will scale nicely for mobile if needed.)
- IAB Standard: 728×90 px
- IAB Standard: 300×250 px
Desktop
- ZAN Custom: 700×400 px (Recommended – This custom graphic will give you plenty of room to make your brand shine.)
- IAB Standard: 728×90 px
Mobile
Weight and Format
Max Weight
- All Devices (250 KB)
- Desktop/Tablet (500 KB)
- Mobile (100 KB)
Accepted Formats
Simple Opt-In Creatives
Design
Imagery
- Simplicity is best – such as using your company logo or a stock photo that relates to your campaign.
- Your real estate is limited, so try to avoid using lots of text or intricate photos in your Simple Opt-In imagery as these may not be legible nor compliment your campaign copy.
Headlines
- Entice visitors using an exciting headline highlighting your campaign’s big benefit.
- Asking questions that make the visitor think “yes!” is a great way to gain conversions. Example: “Are you interested in saving up to 70% off on travel for your next vacation?” or “Do you enjoy eating delicious and healthy meals?”
Body
- Prompt your audience to opt-in by telling them to “Select Yes”, followed by more information about your campaign. Example: “Select Yes, to sign up for our weekly deals email and start saving today!”
- Keep your copy clear, short, and sweet.
Opt-In Disclaimer (Email)
- Example: “By submitting Yes, I agree to receive emails from [Client Name(s)] and accept their Terms.”
Opt-In Disclaimer (Phone)
- Nobody wants to get the lawyer involved! An Opt-In disclaimer is required for Simple Opt-In (Phone) campaigns. Example: “By submitting Yes, I consent to have a representative from Rebel Alliance contact me at this number: <tcpa type=”phone” /> I understand these calls may be generated using an automated dialer and that my consent is not required as a precondition for purchasing or receiving any property, goods or service.”
Device Optimization
All Simple Opt-In campaigns are responsive layouts that have been optimized to look great on all devices.
Image Size
- 120×60 px (Image will auto-crop so it is best to upload exact dimensions.)
Weight and Format
Max Weight
Accepted Formats
