Click-to-Call campaigns support both Text and Image Based creatives. Set them up with our Demo Tutorial, or follow the next guide:
To add a new crative, navigate to the Creatives Tab and select the blue “Add Creative” button.
Once on the Add Creative page, give a name to your creative, we recommend giving trackable names for your A/B testing processes. You can simply number the versions, add dates, etc.
Next, choose to use a Text-Based or an Image-Based Creatives.
If you decide to have a Text-Based Creative, you’ll be required the following information:
• Image: As mentioned before, this is only a small illustrative image. The size of the file is 120 x 60 pixels, so be sure to keep it very simple. You can use PNG, JPG, GIF, and Animated GIF files, as long as they are not heavier than 200 KB.
• Headline: As this is the text element that pops out the most, it has to be very clear, concise and enticing.
TIP: Try using a question-based headline paired with compelling body copy to emphasize the benefits visitors will gain from opting into your campaign.
Take it up a notch by crafting questions that elicit a resounding “YES!” from your audience. For instance: “Ready to SAVE up to 70% on air travel for your next vacation?” or “Craving delicious and healthy meals?”.
• Body: Prompt your audience to opt-in by adding effective and straightforward Calls To Action; tell them to “Click CALL NOW”, followed
by more information about your campaign. For example: “Click CALL NOW, to speak with a health insurance expert!”. Always keep your copy clear and concise.
• Disclaimer: Here you let visitors know that once they've clicked on Call Now, they will be proceeding to call directly to your call center.
If you want more creative freedom, choose Image-Based creatives, and upload your image file.
Remember image files with your own designs will replace the Headline and Body copy fields, So, make sure your images are click-worthy by keeping these tips in mind:
• Background: Make sure your imagery is relevant and doesn’t take away from your actual messaging.
• Copy: Make your text legible, with an easy-to-read font and enough contrast from the background.
• Call To Action: Keep the verbiage short, powerful, and action-oriented, and be sure to include a bright colored button on your creative to improve conversions, like “Click Here”, “Click Yes”, “Learn More”, etc.
• Animated GIF images: Even though static images work out well, keep in mind that creative engagement generally increases if we add a little movement in different elements like CTA buttons, icons, background, etc.; animated GIF images are perfect for this.
The campaign disclaimer will remain below the Image based creative, and can always be referenced by the visitor for more details. Don’t lose sight of the compliance rules mentioned before.
The next step is to add the phone number to which people will be directing their calls.
For both Text-based and Image-based creatives, if you require a different compliance set up or need to add an extra TCPA message, head to the “Compliance options” section and select “Yes, I need additional compliance options.” This will reveal a new set of fields for you to customize.
• Additional disclaimer: Add extra disclaimer information.
• No Button Text Options: Customize the button text for negative responses from visitors opting out of your campaign. Options include “Skip,” “No, thanks,” “Don’t call,” “Opt-out,” etc.
• Yes Button Text Options: Customize the button text to make sure visitors know they will be making a call after clicking. Options include "Call now", "Dial now", "I'll Call Now", etc.
• Question not required: Activate this option to add a “Question not required” note to your ad.
Once you’ve got everything set up, just click on the green “Save” button.
After adding your first creative, you’ll see it labeled as “Fallback”, which is added as default by ZAN. If you only have a ‘Fallback’ in place, it will receive 100% of the impressions.
We strongly recommend having a Fallback creative as a backup, but also adding a second creative to redirect the traffic there. You don’t have to set up a whole new creative, just clone the Fallback by clicking on the “Clone” option of your new creative and updating the creative’s name. This will improve data analysis, and facilitate split testing, which ultimately will improve your campaign's performance.
Learn more about Creatives in our video "How to use Creatives for Lead Generation in Zeeto".
