What it is: This is a feature available in ZAN located within the bids tab that allows you to view your campaign’s CTR and eCPM performance scores. The performance scores are rated on a scale from 1-10 to show you how your campaigns are performing against your direct competitors (within the same vertical).
Why should you use it: It shows you how your campaign is performing against its direct competitors in its same vertical.
Key Benefits: You can increase your CTR and eCPM by split testing new creatives or increase your bid amounts. The score is an indication of why you are getting the volume you are getting, slide into a better position that increases engagement and value (quality).
How to implement: Already included in reports. It is located within the bids tab and will automatically be available when you need it.
