What it is: Lead Caps allow you to monetarily budget your campaigns to ensure that you are only getting the amount of leads you want, and saves you from rejecting unwanted leads.
Why should you use it: Client dictates if they want to have a cap on leads accepted. You can either accept as many leads as you want based on dollar amount (monetary budget) spent on leads or based on a specific number of leads.
See oCPA description
Key Benefits: Bidding in ZAN can be aligned to your requirements, either lead cap or monetary. There is no heavy lifting on the client’s side, and ZAN can deliver the leads however you want it.
How to implement: Lead Caps settings are located on the settings tab next to the budget section is a tab next to the SOI campaigns.
